Heiko Japan Journey

 It is very insightful to see quotations from other agencies. Not so much for benchmarking but it helps understand the own weaknesses. It allows me see the offering through the customer eye. While my offerings are not better it reveals the gap between expectations and reality. Nobody is expecting the perfect almighty service provider. It is simply not possible. But it should be possible to figure out what the suppliers excels in. Where does she outperform most of the competition. A lot of service provider positions themselves as all round talent.  But we all  know that the reality looks different.  Even though I did not make much progress on the acquisition side I am feeling that my understanding of how to do offer a suitable / profitable service in improving. 

Last week was packed with meetings. The feedback at the end of the week was very clear. You need to pivot. In my accessible market and with my skills and possibilities there is no product market fit. Either change the target audience or change the product offering.  Saturday morning when I woke up is was very clear to me. Explore GEO! Based on what I have learned about customer, demand and deliverability this has high chances of becoming a product market fit. #2 would be LinkedIn Ads.  What else happened last week that is worth mentioning.  I joined the eye looking experiment on MeetUp by Mischa. This are my key takeaways.  - Looking someone in the eye quiets the busy mind and allows to focus on another person  - Paying attention to someone's face for a longer time reveals the individual beauty - having nothing to do with common beauty standards - just the individual beauty of a human being - with all the wrinkles, spots, "imperfect features". I could suddenly u...