Week 43
It is very insightful to see quotations from other agencies. Not so much for benchmarking but it helps understand the own weaknesses. It allows me see the offering through the customer eye. While my offerings are not better it reveals the gap between expectations and reality. Nobody is expecting the perfect almighty service provider. It is simply not possible. But it should be possible to figure out what the suppliers excels in. Where does she outperform most of the competition. A lot of service provider positions themselves as all round talent. But we all know that the reality looks different.
Even though I did not make much progress on the acquisition side I am feeling that my understanding of how to do offer a suitable / profitable service in improving.
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